2024 Demand for Sweetpotatoes

pantry

high income

fried

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rural

MEET THE OPPORTUNITY TO ATTRACT NEW AND YOUNGER CONSUMERS boiled

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urban

grilled

46% OF SWEETPOTATO CONSUMERS SEARCH FOR NEW RECIPES WEEKLY, HIGHEST AMONG YOUNGER CONSUMERS. shopping list

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can

roasted

Attract a new audience of sweetpotato users by targeting younger urban and suburban health-conscious consumers, plus appeal to specific buyer profiles who like to explore flavors, take joy in cooking, and seek healthy food choices.

frozen

bag of potatoes

steamed

SWEETPOTATO CONSUMERS AREN’T SEEING A LOT OF MEAL INSPIRATION

healthy eater 65% PREPARE MEALS THEY ARE FAMILIAR WITH COOKING

7% VIEWED ON YOUTUBE

6% FOUND IT ON THE INTERNET

slow cooker 6% SAW IT ON A RESTAURANT MENU

UK ag / Big Ben

avor explorer

French ag / Ei el Tower

6% FROM A COOKBOOK

5% FRIENDS, FAMILY, COLLEAGUES (WORD OF MOUTH)

4% SOCIAL NETWORKS

4% COOKING SHOW

joyful cook

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ncsweetpotatoes.com