2024 Demand for Sweetpotatoes

HOW SWEETPOTATO BUYERS USE SHOPPING LISTS urban

grille

56% SWEETPOTATO BUYERS WHO BRING A MENTAL OR WRITTEN LIST TO THE STORE. 41% SWEETPOTATO BUYERS ARE MORE LIKELY TO BUILD A LIST THROUGHOUT THE WEEK.

shopping list

KEY ACTIONS AND OPPORTUNITIES

roaste

1

REACH NEW CONSUMERS THROUGH RECIPES ON SOCIAL MEDIA, ONLINE, AND IN-STORE

bag of potatoes • Create recipes to help new consumers discover sweetpotatoes. Sweetpotatoes index higher than other vegetables for meal exploration and are ripe for discovery through online recipe sharing, and in-store recipe cards. • Create video content demonstrating sweetpotato recipes on YouTube and short form videos that appeal to younger consumers and the three high opportunity buyer profiles looking for ways to cook and flavor sweetpotatoes. • Provide QR codes in-store that make accessing new recipes a breeze for tech-savvy young urban consumers.

steame

2

CREATE EXPERIENCES FOR ADVENTUROUS YOUNGER CONSUMERS INTERESTED IN NEW FLAVORS

UK ag / Big Ben

• Partner with retailers to develop in-store activities and cooking demos that cater to younger consumers and the three target consumers: healthy, flavorful, and joyful cooks. • Cater to the palette of younger consumers who favor spicy, sweet and sour tastes. Find adventurous new ways sweetpotatoes can be used across social platforms that may generate online chatter and headlines.

slow coo

9

ncsweetpotatoes.com