FALL 2022

TEAMWORK MAKES THE DREAM WORK

Without a doubt one of the sweetest weeks of the year! As a result of ongoing dialogue with the Berlin team from USDA (Foreign Agriculture Services / FAS), mk²managedtobepartofasponsorship activity with professional German basketball team ALBA Berlin to make NC Sweetpotatoes co-sponsor of two ALBA Berlin home games in April. NCSP mascot, Spencer Sweetpotato could even show his support by cheering on the team. Go NCSP! A Highlight was the presentation of NCSP International SweetPotato Week content on ALBA Berlin Video Cube and on a LED side panel in Mercedes-Benz Arena Berlin reaching around 2,600 visitors in Berlin (due to COVID restrictions in March) and over 100,000 contacts via EU wide broadcast on TV and streaming services. Additionally, NCSP’s ISPW flyer was distributed among the fans and in the VIP area, creating even more buzz around the promotion activities. During secondALBABerlin game on April 22 nd , NCSP had the great honor to meet US Ambassador to the Federal Republic of Germany Amy Gutman.

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